Where the value of music is created and exchanged among all participants — companies, artists and fans.
Mutually beneficial relationships between artists and their fan base.
Direct earning power over musical content through shared ownership.
Unparalleled fan experience in digital and live formats.
The entertainment industry is transforming with new platforms and social media, and the music industry is evolving.
Today's fans really want closer, more authentic connections with artists, and they want to engage directly through digital events, Q&A sessions, collaborations, and exclusive content. And forward-thinking artists are smart to respond to this demand.
VNYL for FansTraditionally, labels dominated the music industry, but VNYL's direct-to-creator platform, powered by blockchain technology, allows fans to support artists without intermediaries. Artists can monetize the "backstage experience" and involve fans in content creation and ownership.
VNYL for ArtistsFor the first time ever, see your favorite creators full creative process, in real time. Engage with them through a journey as they explain their methods, step by step. These are the best teachers in the world, as millions on the Internet know.
I have seen hundreds of NFT pitches for artists;
They just felt grimy.
VNYLab is the first presentation that proposes benefits for every player in the transaction
John Loeffler
Co-Founder of Wonda Music, Former* SVP, Repertoire BMG Records New York; VNYLab Board Member
You get to go 'backstage' in every sense. Now, you can interact with your favorite artists and support them directly. No intermediaries. With VNYLab, you can participate in the creative process, give input to emerging musicians, and access members-only events.
Collaborate in creative new ways.
Access Behind-the-scenes Content.
Own your input and earn.
Receive a limited run Vinyl of your collectively produced work.
To satisfy fans' demand for unique experiences, music companies need to listen, engage, and innovate. The VNYLab platform empowers artists to monetize their fan base, build rewarding relationships with followers, and attract new fans. Artists can use VNYLab to launch campaigns, offer collaborative digital experiences, and explore new revenue opportunities in the music industry.
Use collaboration funds to advance your career.
Build community engagement like never before.
Access your biggest fans input and talent.
All members of the Green Room will get a first mover advantage on any and every artist collaboration and once in a life time AMAs and insights.
Join the Sonauris.
Empowering Artists & Fans through Vinyl and Web3 Crypto. Revolutionize Music. Join Us!
Learn more about usJoe Roselli
Lead Blockchain Developer
Kevin Steele
Community and Quality
Jim DeLorenzo
Public and Media Relations
John Loeffler
Former EVP of Repertoire BMG New York, Founder of Fieldhouse Music, Co-Founder of Wonda Music
Jerry Wonda Duplessis
Member of The Fugees, Grammy Award-winning Producer, Founder of Wonda Music
Keith Shocklee
Founding Member of Public Enemy, Founder of Spectrum City, Founder of The Bomb Squad
D-Rock
Creative Director @ VaynerX
Peter Rafelson
Founder @ Rafelson Media and Digiramp
Brett Nemeroff
VP of Creative Development & Acquisitions @ Rolling Pictures